Defining your target audience is crucial to FB advertising. You wouldn’t want your precious ad budget to evaporate on traffic that’s not interested in your offerings, would you?

Here’s the deal: your ardent Facebook page followers, the folks in your email list, the curious souls who have checked out your videos — they all have a thing for what you offer. It’s time to find more folks just like them, and that, my friend, is where Facebook’s lookalike audiences come to the rescue.

With its army of over 2 billion users, Facebook’s got your back. Its lookalike audiences tool serves as a brilliant lighthouse, shining a beacon on those who mirror your current audience, even if they’ve never stumbled upon your brand. It’s like matching two peas in a pod!

Now, roll up your sleeves, and let’s get you set up with your very own lookalike audiences on Facebook.

Step 1: First off, make sure you’re logged into Facebook Business Manager. Head over to your Ad Account > Business Manager, and under ‘Assets’, click ‘Audiences’. Easy-peasy, right?

Step 2: Time to flex those creation muscles. From ‘Create Audience’, select ‘Lookalike Audience’ from the dropdown.

Step 3: Up next, select your lookalike source. This could be anyone from folks who’ve liked or engaged with your page, to a lookalike of your custom audience, or even recent visitors to your website.

Step 4: Pinpoint your target audience location. Know where your people hang out!

Step 5: Set your audience size. You can go for anything between 1% and 10% of the total population in your selected country. Keep in mind, 1% represents those who are a spitting image of your source.

Step 6: Click on ‘Create Audience’. You can kick back and relax while the data does its thing, or jump straight into crafting your ad.

Alright, now that you’ve got the basics down, let’s talk strategy. There are specific lookalike audiences that should be on your radar, but here are my top picks:

1. A lookalike audience of your high rollers. These are your regulars or those splashing out on your high-ticket items. Who doesn’t want more of these customers, right?

2. Lookalike audience based on activity. This could be anyone from those who’ve clicked on your Call-To-Action button to those who’ve reacted to your post or ad. It’s all about engagement, folks!

3. Lastly, don’t forget your video viewers. Facebook videos have been known to convert like hotcakes, so it’s a no-brainer to chase after more of these customers.

And there you have it, a straightforward guide to Facebook lookalike audiences. Give it a spin and get ready to see your reach skyrocket!